Playboy encourages potential Playmates to send photos with "girl next door" appeal for consideration; others may submit photos of Playmate candidates, and are eligible for a $2,500 USD finder's fee if their model is selected. In addition, "casting calls" are held regularly in major U.S. cities to offer opportunities for women to test for Playboy. The Playboy photographers and Hugh Hefner then select which models become Playmates. The Playmate of the Year is chosen personally by Hugh Hefner, taking into account an annual readers' poll.
