Lingerie company Victoria's Secret unveiled its annual fantasy, jewel-encrusted bra on Wednesday but reduced the price of its holiday catalogue highlight for a second year amid a weak, post-recession economy.
Brazilian model Adriana Lima showed off the Bombshell Fantasy Bra in New York adorned with 3000 white diamonds, light blue sapphires, and oval-shaped topazes with a total of 142 carats - and a price tag of $US2 million.
Lima, a Victoria's Secret Angel who earns $US7.5 million a year according to a recent Forbes list, said the one-of-a-kind bra designed by Damiani Jewelers is special and not just flashy.
"It's very comfortable, very comfortable," 29-year-old Lima told Reuters Television.